Pretty soon (and for reasons I’ve been screaming about for years), advertising and the media will alienate its most vibrant demographic.
Ronni Bennett runs a blog that often reflects what’s going on in the hearts and minds of many folks over fifty:
Time Goes By
The Media's Take on Elders
In the five years I've been doing this blog, the amount of attention paid to elders from all media has exploded. That's because the baby boomers started turning 60 and our consumer society is ever-ready to exploit a market …
Most of this stuff reads like it has been repurposed from Seventeen or Cosmopolitan magazine. It's all about the pretense of youth, remaining a midlife adult forever, denying age and its differences from earlier years. There is more than a whiff of parental supervision in the attitude of these stories – that the writers know what is best for elders (not that they would go near that word), and how we should live, which is mostly just like 35-year-olds …
One of the many reader comments:
I love being in my late 50's! I'm not crazy about some of the physical stuff, but I'm relishing the enjoyment of being me. I can't imagine trading places with my 25 year old daughter; you couldn't pay me to do that again.
It won’t be long before Boomers wise up, figuring out what they’re supposed to figure out because they’re wiser than they think they are:
Older Brain May Really Be a Wiser Brain
And they’re smarter than you think.
There’s a Part II coming up. I hope there won’t be a Part III.
Update: Boomer Backlash II