Welcome to your 60s, boomers!

I'm sick of it. All this slop about Baby Boomers turning sixty. If I hear that Ameriprise guitar player do his weird, wimpy Happy Birthday thing more time, I'm going to puke.

I wish I could be wittier about this, but I can't. Because all I want to do is puke.

If I weren't a Baby Boomer, I'd hate them. Thanks, media and press.

Although I am looking forward to a scholarly take on the subject from Leonard Steinhorn and his book - the one with the trouble-making title. It's trouble-making for a reason, no doubt.

But please - no more 'they're turning sixty' Baby Boomer stuff in the press, ok?

However, if you must read one article (or another one), read this one. It's by Meg Heckman of the Concord Monitor:

When reflecting on their lives thus far, many boomers interviewed invoke the memory of their parents, calling them "the greatest generation" and speaking humbly of their achievements. But they're no less proud of their own very different accomplishments.

Now let's put a stopper in it.

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P.S. And even if you love the guitar player, read this.

Amazon Connect

Amazon.com has launched a pilot program of blogs by selected authors: Amazon Connect.

I jumped into the fray a few days ago. My guess is that blogging about your book will eventually become available to all authors.

I like it because the blog is featured prominently on the book detail page (scroll down). Good marketing by Amazon.

Technorati Tags: advertising; baby boomers; advertising to baby boomers

Baby Boomer New Year's Resolutions

There'll be a blogging break for the holidays.

Let me leave you with a piece by Brent Green:

Baby Boomer New Year's Resolutions


Back after the 1st of the year…

Stainmaster Spot on the Web

The Stainmaster spot I blogged about a few months ago is available on the web as a Quicktime movie.

Now I can download it for presentations. How few commercials out there that I can point to and say, "Good one."

Down-to-Earth Tips About Advertising to Boomers

Thanks to Second50Years.com for featuring my book:

Chuck Nyren, an experienced advertiser, provides practical advice geared to help business owners connect more effectively with their Baby Boomer audience.

You can also buy the book there.

Second50Years.com is quite a hefty resource:

Second50Years.com finds and packages information about the mature market, making it easier and more affordable for businesses of any size to stay on top of best marketing practices, news, and the demographics of Baby Boomers and Seniors.

And make sure to rifle through their Tips Archive. They're offering way too much valuable info for free. (Sort of like this blog and a whole bunch of others...)

I have no idea what you get if you become a member - but it might just be worth it.

Technorati Tags: Advertising, Baby Boomers