Chuck Nyren, an experienced advertiser, provides practical advice geared to help business owners connect more effectively with their Baby Boomer audience.You can also buy the book there.
Second50Years.com is quite a hefty resource:
Second50Years.com finds and packages information about the mature market, making it easier and more affordable for businesses of any size to stay on top of best marketing practices, news, and the demographics of Baby Boomers and Seniors.And make sure to rifle through their Tips Archive. They're offering way too much valuable info for free. (Sort of like this blog and a whole bunch of others...)
I have no idea what you get if you become a member - but it might just be worth it.
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