06 December 2005

Douglas Rushkoff's Get Back In The Box

Douglas Rushkoff has a business book coming out next week:
"...the secret of success lies inside the box; businesses that focus on their core competencies, their customers' needs and their work environment come up with better innovations in the long run than those that rely on flashy ad campaigns..."
After devouring a two-part interview on Marc Babej's Being Reasonable Blog, it's obvious that Mr. Rushkoff's views on the silliness of most branding techniques mirror my own.

But I knew that already. Required viewing for anybody in marketing, advertising, or PR is Mr. Rushkoff's Frontline documentary The Persuaders. Buy it or watch it on the web.

Link to Part II of the Douglas Rushkoff interview.

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