…I started asking myself, "Wasn't '12 Angry Men' dramatic enough?" Forty years after the 1957 classic with Henry Fonda, Lee J. Cobb, E.G. Marshall, Jack Klugman and all the rest, did we really need a new version with Tony Danza?….. You hear The Who's "Happy Jack" followed by "I Can See for Miles." It sounds like a commercial for "The Who's Greatest Hits," but it's Hummer and a headlight manufacturer hawking their products......if this keeps up, maybe there's a "Who's Greatest Commercial Hits" down the road...
I have mixed feelings about this. The Who, Stones - do they really need the dough? If I hear Richie Havens or Etta James crooning behind commercials, fine. They're not billionaires. Let them roll up some royalties. I'm all for it.
But Sir Paul? If he's down and out he can come over to my place any time for free grub and a shower. And I'll give him a couple of bucks to autograph my half-melted and warped "Ticket to Ride" single I have stashed somewhere (even though he didn't sing lead on it). The record wouldn't play anyhow even if I had a turntable and one of those curly, plastic round thingies - so it's not good for much else except to scribble on.
But the real questions are these: Do advertisers benefit from invoking the past willy-nilly? When those tunes come on, am I really paying attention? Or do they send me off into the ether, conjuring up all sorts of bizarre and moldy feelings, images, remembrances?
By the time I float back, the spot is over.
Donovan's been hawking something lately, I'm not sure what. I'll do my best the next time to pay attention and not "catch the wind."