Forbes Magazine Weighs in on Baby Boomers

How To Play: The Upcoming Boomer Boom by Tom Van Riper has some juicy quotes from Brent Green and others - along with perceptive (but not surprising) statements such as:

Despite conventional wisdom, which keeps many major advertisers focused on younger consumers, the boomer generation is not set in its ways when it comes to product choices, according to studies by MarketResearch.com. In fact, their studies show boomers are more receptive to advertising than their Gen X and Gen Y counterparts, who tend to reject marketing claims out of hand.

Old news for a lot of us - but I'm glad the Big Boys are catching on.

Love Those Boomers....

People have asked me why I've kept mum about the Love Those Boomers cover story in Business Week. The answer is this: I'm not telling you why.

But I will point you to a few blogs that are discussing it:

David Wolfe's Ageless Marketing

Brent Green's Boomers Blog

Jacobs Media

Dick Stroud's 50-Plus Blog

And three or four pages of comments about the article on the Business Week web site

710 KIRO CLOSE-UP: BABY BOOMERS

The other day I had a spirited chat with Pete Gammell, Editor/Producer for Seattle's KIRO 710. Then he fashioned my ramblings into something worth listening to (along with adding his own astute comments). The 'special report' aired a bunch of times on Thursday, October 27th.

My segment is here.

Go ahead. Click it. It's only 90 seconds.

Top Trade Magazine Orders 100 Copies of Advertising to Baby Boomers

One of the top weekly advertising trade magazines has purchased 100 copies of Advertising to Baby Boomers to offer as premiums for new subscriptions and renewals. Yes, my publishers told me which one—but I'm not sure if it's appropriate to name names (yet). If you read the trades you'll find out soon enough. The magazine may order more copies if the promotion is a success.

Paramount Market Publishing is also looking into foreign rights. The book is being talked about and lugged around in England, Australia, and Canada.

October 30th addendum: The word is out. It's ADWEEK. My thanks to all involved at Adweek and VNU Business Publications USA.

New Book: Dick Stroud's The 50-Plus Market

Dick Stroud's new book The 50-Plus Market is getting rousing reviews. No doubt Kogan Page is thrilled:

"A thoughtful, well-researched and thorough exploration of the 50 plus market. Every marketer should read this book." — John Pickett, Head of Market & Media Research, Saga

It was an honor for me to make a small contribution between the covers.

Word is out that in December The 50-Plus Market will be available on this side of the pond.