Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
The other day I had a spirited chat with Pete Gammell, Editor/Producer for Seattle's KIRO 710. Then he fashioned my ramblings into something worth listening to (along with adding his own astute comments). The 'special report' aired a bunch of times on Thursday, October 27th.
Paramount Market Publishing is also looking into foreign rights. The book is being talked about and lugged around in England, Australia, and Canada.
Dick Stroud's new book The 50-Plus Market is getting rousing reviews. No doubt Kogan Page is thrilled:"A thoughtful, well-researched and thorough exploration of the 50 plus market. Every marketer should read this book." — John Pickett, Head of Market & Media Research, SagaIt was an honor for me to make a small contribution between the covers.
Here's a pretty good cover story from American Heritage by Joshua Zeitz.
I'm no Geezer Jock. A bit of golf and hour-long bike rides on a very flat trail three or four times a week is about it for me. I am thinking of taking up tennis again after a ten-year layoff—but doubles only. Or I'd die.Our mission is to cover the new and active way of growing old in America. No longer are people settling for shuffleboard. Or mall walking. Or deep knee bends. They are running track, playing baseball - yes, hardball! - and even surfing well into their 60s and beyond. In print and online, GeezerJock celebrates the regenerative power of sports, activity and competition.Certainly GeezerJock is something media planners and buyers should be running after. It's a perfect target market for just about any product or service.
