My Ad Council

From: Hilary R.
Sent: Thursday, November 19, 2009 1:24 PM
To: nyrenagency@gmail.com
Subject: Tina Fey + Social Media + Social Good + Innovation = My.AdCouncil.org

Hi Chuck,

Wanted to put something on your radar that was unveiled last night by Tina Fey at the 56th Annual Public Service Awards Dinner - The Ad Council's “My Ad Council.”

... I've included the press release that went out this morning below:

Ad Council Unveils New Website
Through My Ad Council, users can quickly and easily share the Ad Council's PSA videos and images via social media platforms.

OK – I guess I’m doing that now.

Mostly excellent work from some top agencies.  Great to see them pitching in.  I liked this one from kbs+p:

Even though “The Ad Council's campaigns are targeted to Americans of all ages” – I really didn’t get the impression that any of the spots specifically targeted an older age demo. (Oh, yeah – that’s probably because Baby Boomers are perfect and we don’t need to see Public Service Announcements.)

Actually, I’d like some PSA’s urging Boomers to volunteer for this or that.  Lots already are, and lots more would with some coaxing.

One more I liked from Draftfcb – puts a goofy spin on serious subjects:

Visit my.adcouncil.org and pass along some videos.

Interactive Guide to Baby Boomer Marketing/Advertising Goes Copper

I made that up. 

On Scribed, my free Interactive Guide to Advertising/Marketing to Baby Boomers now has over 1000 downloads.  If it ever reaches 5000, I’ll scream that it “Went Nickel” – whatever that’ll mean. 

To help the cause, click:
An Interactive Guide to Baby Boomer Marketing/Advertising News & Resources

And as I type my book has shot up from #5 to #3 on my publishers’ Bestsellers List. Don’t blink or you’ll miss it.

What should I do for an encore?  Probably just rest on my wobbly laurels.

No News News Redux

I’m one of the few bloggers to take pride in bringing you no news news.  I’ve been offering my readers no news news for years:

8.02.2005
No News News
If any of this surprises you.....
Culled from a report by Jupiter Research, Internet Retailer reports Baby Boomers spend more online than other age groups.

11.03.2006
Another Same Old, Same Old 

6.06.2008
The Crystal Ball of Common Sense

12.01.2007
The Same Old, Same Old Redux

4.17.2008
How Well Do You Know Boomers?

12.12.2008
No News News

Now there’s more no news news (and it’s not news for two reasons – the first being that Dick Stroud gets up eight hours earlier than I do):

Today’s Seniors and Boomers Rival Younger Generations in Online Activities
Boomers are tech-savvy and just as likely as the younger generations to own a digital camera, DVD player and cell phone.

Sounds familiar:

11.14.2005
My Favorite Cyber-Myth
How I snicker and roll my eyes whenever I read about Baby Boomers fumbling around on computers, scratching their heads, totally flummoxed.

From my book (© 2005):

Come back regularly.  You can always count on me to bring you the newest of whatever’s not news.

Chronologically Gifted

I was thumbing through (for those too young to know what that means – it’s sort of like web browsing) the print catalog, Signals.

They know their market.  Almost everything would appeal to Baby Boomers – and these are the folks who’d still be getting the catalog in the mail.

Even smarter: While they have dozens of T-Shirts & Sweats available on their online catalog, the ones picked for the print versions are the ones that would appeal to Boomers.

And they know what’s on the minds of this demo – age discrimination.  That sounds rather serious (it is), but the casual clothing offered is fun, tongue-in-cheek stuff – and that’s great.  Even ol’ curmudgeon Chuck laughed out loud at this one:

 
The digital revolution has done its job with me (and millions of others) – but a big chunk of Boomers and older are still hanging on:

 

 

 

 

 

 

One or both of these pretty much says it all for a lot of Boomers:

 

 

 

 

 

 

But we’re also making sure nobody thinks were giving up or stopping - because there's more to do, and we have plenty of time and energy left to do it:

Henry Stewart Talks: Citations

From: A___ 
Sent: Thursday, November 12, 2009 5:19 AM
To: nyrenagency
Subject: Henry Stewart Talks: Citations

Dear Chuck,

I am writing to update you on citations for talks appearing within The Marketing and Management Collection (www.hstalks.com/go).

The Marketing and Management Collection, of which your talk forms part, is used as an educational resource by academic institutions and commercial organizations worldwide. Following both customer and speaker feedback we have generated citations for every talk in the collection to enable speakers and viewers to reference the use of talks in their academic and commercial endeavours. These citations appear on each individual talk page.

We have also recently created direct links to every talk in the collection which you might wish to place on your website alongside references to your other published works. The link will provide access to the first five minutes of the presentation. The full citation and the direct link to your talk appears below.

http://www.hstalks.com/?t=MM0832173-Nyren

Citation
Stroud, D., Walker, G., Nyren, C. and in’t Veld, A. (2009), "How the older market is evolving internationally", in Stroud, D. (ed.), Latest Thinking in Marketing to the Older Consumer: Marketing techniques to target the fastest growing population demographic, The Marketing & Management Collection, Henry Stewart Talks Ltd, London.

Once again, many thanks for contributing to the Henry Stewart Talks series on “Latest Thinking in Marketing to the Older Consumer”.

Kind regards,
A___
Henry Stewart Talks
Russell House, 28-30 Little Russell Street
London, WC1A 2HN
Website: www.hstalks.com

Makes me feel like I’m an Oxford Professor or something …