Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
Model Boomers
… 52-year-old Jerry Hall is the new face of Chanel; 59-year-old Twiggy is the model for Marks & Spencer; Helena Christensen, in her late 40s, is modelling underwear for Agent Provocateur. The list goes on and on …
Who says supermodels have to be 14 years old? Former French runway model Inès de La Fressange, 51, walked Jean Paul Gaultier's haute couture runway on Wednesday and stole the show from her younger colleagues.
I’ve blogged this topic before:
Discover the business segments with the largest growth opportunity in the boomer, senior and caregiver marketplace.
Interesting stats and a news story …
The Stats:
In a Nielsen survey … people of all ages said they spent vastly more time watching television than they did using the Internet … In a Multichannel News article, Starz Entertainment executive director of marketing, sales and corporate research Neil Massey said, “There is no evidence that people are abandoning television for other platforms.” He continued to note that “the universe of people who watch no television but watch long-form video online is about 1%.”
The News Story:
Why Television Still Shines in a World of Screens
by Randall Stross… Television stands out as the one old-media business with surprising resilience. Though we are spending a record amount of time online, including a record amount of time watching video, we are also watching record amounts of very old-fashioned television …
As enamored as advertisers are with the interactive potential of digital advertising, they know that online is a complement to offline, not its replacement … the typical American watched 142 hours of television monthly, up about five hours from the same quarter the previous year. Internet use averaged more than 27 hours monthly, an increase of an hour and a half …
I talk about this in my presentations and consulting. The web is a boon for most traditional media, not competition. With Baby Boomers, advertising should push them to web sites:
I’ve said this for years, and blogged it recently:
Cookie-Cutter Cavalcades
Sounds a bit like my book, first published in early 2005. An excerpt:
Canadian Boomers aren’t much different:
New seniors bored by 'package holidays'
Over the next two decades, the ranks of seniors will swell with a vast generation that's healthier, more active and more discerning about travel than any before them, experts say.
"They want new experiences; they don't 
A SECOND LOOK AT THE FIRST WAVE OF BABY BOOMERS AND A NEW LOOK AT THE YOUNGEST BOOMERS
The MetLife study entitled Boomer Bookends: Insights Into the Oldest and Youngest Boomers, shows that in the group born in 1946, some 2.7 million Americans, about one in five have delayed collecting Social Security, and few have fully retired (19%).
Boomer Bookends: Insights Into the Oldest and Youngest Boomers
In this study, to compare and contrast the
Oldest and Youngest members of the Boomer
generation, the MMI also conducted a
comparable nationally representative survey of
the trailing edge Boomers, those turning age
45 in 2009.
Fascinating, required reading - but I slice and dice it a bit differently (certainly when fashioning advertising and marketing), giving society/culture more weight than booms in birth. From 2006:
So What's A Baby Boomer?
… People born in the years 1939-1957 have more in common than people born in the years 1946-1964.
Just one snooty pundit's opinion.
89% typically visit a Web site after seeing a print ad, and 83% visit a site after seeing a television ad.