Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
Amazon.com has launched a pilot program of blogs by selected authors: Amazon Connect.
Thanks to Second50Years.com for featuring my book:Chuck Nyren, an experienced advertiser, provides practical advice geared to help business owners connect more effectively with their Baby Boomer audience.You can also buy the book there.
Second50Years.com finds and packages information about the mature market, making it easier and more affordable for businesses of any size to stay on top of best marketing practices, news, and the demographics of Baby Boomers and Seniors.And make sure to rifle through their Tips Archive. They're offering way too much valuable info for free. (Sort of like this blog and a whole bunch of others...)
Here's a good piece by Bob Moos of The Dallas Morning News:Though marketers still covet the 18-to-49 age group in this youth-obsessed culture, a growing number of companies realize that fiftysomething consumers offer a lucrative business opportunity they can't afford to overlook.I don't agree with everything everybody says in the article (well…I agree with everything I say, of course) — but overall it's on the money.
Marketing experts say companies need to know how to tug at the heartstrings of Americans over 50, because emotional appeals work better with that generation than a recitation of facts.Yes and no. If you do want to 'tug on the heartstrings' you'd better have people creating the campaigns who know which ones to tug at. Tug at really dumb ones, insulting ones, irrelevant ones, and.....
