It’s larger than this, hardcover and classy – suitable for dazzling display on a petite coffee table.
Yours Truly scribbled a tale, one of many penned by marketing, advertising, business, political, and artsy folk from around the globe. Also expect poems, illustrations, cartoons, great commercial photos and print campaigns, etc.
The Pilgrim behind it all:
Kevin Lavery He is one of the founders of Millennium, the UK's leading specialist advertising and marketing agency for the 50+ market. Kevin is an advertising and direct marketing specialist with over 37 years' agency experience, having started with Ogilvy & Mather in 1974.
The Pilgrim behind the Pilgrim behind it all:
Reg Starkey
Reg's practical experience of working with many of the world's most acknowledged advertising agencies has now been combined with an in-depth knowledge of the important and neglected mature market. His knowledge and consultancy in this sector is sought by discerning clients in a broad range of sectors.
From
The Introductory Tale:
This book is just a step along the way. It’s not a ‘how-to’ book, it’s more an ideas book. Can we offer Baby Boomer marketing enlightenment?That’s for you dear reader to decide. What I can promise is the these diverse tales will give you a worldwide view of baby boomer thinking, needs and wants, and hopefully stimulate you to look at your Baby Boomer marketing with fresh eyes. In much the same way as the Canterbury Tales gives a snapshot of life in late 14th century England, I hope this book will give you an insight into the world of the Baby Boomer at the start of the second decade of the new Millennium.
A handful of blurbs from the back cover:
Praise for The New Millennium Tales
This book is ahead of its time in its recognition and understanding of the importance of the mature market. Whilst others waste time obsessing about youth, this collection sheds all the light you need on reaching Baby Boomers.” – Fiona Webster, former Editor of Active Life magazine, writer, broadcaster and mature market specialist.
“Chaucer would applaud this stereotype-busting snapshot of the Boomer generation. Marketers would do well to pay heed to Kevin Lavery’s impressive band of marketing pilgrims who know
the best route to the Boomer’s heart and pocketbook.” – Carol Orsborn, Ph.D. CEO, BoomerInfluence.com, Co-Author of: Vibrant Nation: What Women 50+ Know, Think, Do and Buy (with Stephen Reily)
“It is quite remarkable that the marketing community has managed to ignore the maturing baby boomer market; the largest, wealthiest and best educated segment of our society… Lavery’s book hopefully will go a long way towards opening some eyes.” – Jerry Shereshewsky, GrownUpMarketing, New York
The New Millennium Tales is
now available on Amazon (UK). Copies may make their way along worldwide trade routes, becoming obtainable elsewhere.
As sooth is said, eld has great advantage;
In eld is both wisdom and usage;
Men may the old outrun but not outred.– Geoffrey Chaucer, Canterbury Tales
Age has its advantages, after all. It is a sign of wisdom and of long practice. You can outrun the old, but you cannot outwit them.
– Canterbury Tales, A Retelling by Peter Ackroyd (Penguin Hardback Classics)
Now for the
COMPLETE LIST OF NEW MILLENNIUM TALES. I’ve linked to a few PILGRIMS, but google some on your own. It’s an eclectic, impressive bunch:
The Introductory Tale
Kevin Lavery...........................….. 7
The Designer’s Tale
Rama Gheerawo......................... 11
The Lifeboat Man’s Tale
David Brann................................ 15
The American Consultant’s Tale
Chuck Nyren....................……….. 20
The Messenger’s Tale
Tim Hamill................................. 25
The Raku-Raku Land Tale
Florian Kohlbacher............…..... 29
The Actor’s Tale
Mike Grady.........................…..… 34
The Historian’s Tale
Leon Kreitzman.......................... 37
The Retailer’s Tale
Sara Prowse................................ 41
The Celebrity‘s Tale
Lynda Bellingham....................... 45
The Journeyman’s Tale
Dick Stroud................................. 46
The Ambassador’s Tale
Sir Sherard Cowper-Coles.......... 50
The Australian Forecaster’s Tale
Charlie Nelson ………................... 53
The Journalist’s Tale
John Tylee................................... 58
The Trade Unionist’s Tale
Lord Brooke of Alverthorpe........ 63
The Photographer’s Tale
Peter Rand................................... 67
The German Marketer’s Tale
Frank Leyhausen......................… 73
The Supermodel’s Tale
Paula Hamilton........................... 77
The Sexpert’s Tale
Carol Martin-Sperry.................. 79
The Gamekeeper’s Tale
David Wethey............................ 84
The Poet’s Tale
Roger McGough...........…........... 89
The Cruiser’s Tale
Nigel Lingard.................…......... 90
The Blue Cross Tale
Zair Berry................................... 94
The Soldier’s Tale
Major General David Burden... 95
The New American
Woman’s Tale
Leda Sanford............................. 100
The Disability
Consultant’s Tale
Mary-Anne Rankin................... 101
The Music Magazine’s Tale
Brian Oliver............................... 104
The Eco-gardener’s Tale
John Dominic............................ 105
The Australian
Ad Woman’s Tale
Gill Walker................................. 109
The Wife’s Tale
Sue Gluck...........................…...... 114
The Ex-Patriate’s Tale
Allein G. Moore..............….......... 115
The Producer’s Tale
Peter Shillingford..............…...... 120
The IFA’s Tale
Peter Maxwell-Lyte................... 121
The Californian Tale
Bill Kay....................................... 125
The Ad Man’s Tale
Dick Lumsden........................... 129
The Project Leader’s Tale
Matt Thornhill........................... 130
The Choirboy’s Tale
David Watson............................ 134
The Media Man’s Tale
David Cravit.............................. 135
The Media Woman’s Tale
Pat Lowe.................................... 140
The Researcher’s Tale
David Sinclair............................ 142
The Inventor’s Tale
Arlene Astell............................. 146
The Grandfather’s Tale
Charles Grimaldi....................... 147
The Straight Man’s Tale
Peter Tomlinson........................ 152
The Parisian Tale
Brent Green............................... 153
The Builder’s Tale
Keith Chapman......................... 156
The Nurse’s Tale
Kathleen McGrath.................... 157
The Doctor’s Tale
Dr Michael Chamberlain.......... 161
The Brand Doctor’s Tale
Chris Payne............................... 162
The Policeman’s Tale
Michael Hinchliffe.................... 163
The Personal Trainer’s Tale
Angie Best................................. 167
The Planner’s Tale
Nicholine Hayward.................. 169
The Radio Operator’s Tale
Tony Hertz................................. 174
The Media Independent’s Tale
John Ayling............................... 175
The Father’s Tale
Andrew Kitching...................... 177
The Mathematician’s Tale
Mark Ronan............................. 178
The Anchor’s Tale
Richard Quest......................... 182
The Teetotaller’s Tale
Anthony McLellan........l.......... 183
The Brewer’s Tale
Keith Quinn............................. 187
The Paparazzo’s Tale
Eddie Boldizsar........................ 191
The Lawyer’s Tale
Yvette Vanson & Michael
Mansfield QC..................... ...... 193
The Cartoonist’s Tale
Gray Jolliffe.............................. 197
The Author’s Tale
Richard Donkin........................ 200
The Yankee’s Tale
Hunter Riley.............................. 201
The Media Correspondent’s Tale
Torin Douglas............................ 205
The Butterfly’s Tale
Rachel Meade...............….......... 206
The Buddhist’s Tale
Michael Armitage..........…......... 210
The Teacher’s Tale
Robert Johnson.................…...... 211
The Artist’s Tale
John Fisher....................….......... 216
The Slimmer’s Tale
Ann Wimbledon.................…..... 219
The Dancer’s Tale
Eva Lewis...........................…..... 220
The Social Worker’s Tale
Anne Mummery............…......... 228
The Animator’s Tale
Tony Cuthbert............…............. 229
The Accountant’s Tale
Gordon Cowie..................…....... 231
.
The Dermatologist Tale
Dr Nick Lowe MD..................... 232
The Hippy’s Tale
Steve Ballard......................…..... 236
The Graphologist’s Tale
Erik Rees.......................….......... 237
The Typographers Tale
Adrian Greenaway........…......... 239
The Islander’s Tale
Jeremy Thomas...............…....... 240
The Visionary’s Tale
Joan Bird...........................…...... 243
The Weaver’s Tale
Jon Stannah and
Emily Luscombe............…......... 244
The Co-pilot’s Tale
John Peake........................…...... 246
The Dreamer’s Tale
Sally Wilton...................….......... 249
The Scientist’s Tale
Professor James Scott......…...... 250
The Winner’s Tale
Michael Seymour.........…........... 252
The Collector’s Tale
Chris Ingram..................…......... 253
The Compassionate Tale
Andrew Tyler................….......... 256
The Agency President’s Tale
Lori Bitter.................................. 257
The Fundraiser’s Tale
Margaret E. O’Grady................ 261
The Cheesemonger’s Tale
Justin Tunstall........................... 262
The Eagle’s Tale
Michael Belben.............….......... 265
The Corporate Cook’s Tale
Mark Lyons................................ 266
The Pumpkin’s Tale
Paul Mercieca....................…..... 267
The Godfather’s Tale
Reg Starkey......................…....... 271
The Literary Agent’s Tale
Dinah Wiener............................ 272
The Trainers’ Tale
Speakers’ Corner...............…..... 273
“Graywashing refers to the act of misleading consumers regarding any purported age-associated benefits of a product or service,” Milner explains … “Graywashing gives older-adult consumers a false sense of security by positioning a product or service as uniquely beneficial to them…”
A recent article in USA Today asks us to “take a moment to journey forward to 2046, when 79 million baby boomers will be 82 to 100 years old.” A paragraph later, the reporter asks, “So just what kind of America will be forged by this crowd of geriatric goliaths?”
The real issue
Smartphones & Usability
Fat fingers are no barrier to using the iPhone
For all smartphone designers to remember: an easy-to-grip handle on a utensil is not ‘dumbing down’.
…With the exception of the workplace, smartphones (along with iPads and Kindles or something like them) might just make desktops and laptops and the web as we know it obsolete. If ‘being connected’ mostly means communicating with friends, doing simple search, reading the news - then all that’s really needed is a smartphone. 
Ameriprise's campaign slinks around and takes the low road — invoking 'The Sixties' for no reason other than to unctuously 'brand' their service.
Why? I guess 
As PCs Wane, Companies Look to Tablets
How revolutionary! How clever we are in this modern day and age! Imagine! Using your phone to order from a grocery store and having your items delivered! What’ll they think of next?