CD Publications has a long history of excellent 50+ Marketing books, pamphlets and newsletters. 77 Truths About Marketing To The 50+ Consumer by Kurt Medina and John Migliaccio was published over a decade ago, and updated in 2009. Selling To Seniors has been around for I don’t know how long, and yours truly has been featured in it I don’t know how many times.
Their latest offering:
Understanding the Boomers and Beyond Market
Publisher: Mike Gerecht Senior Editor:
Dr. Leslie M. Harris
This new Special Report, published by Selling to Seniors – the 50+ Marketing Report, zeros in on the aging Baby Boomer market and how it differs significantly from both older and younger generations … The book includes essays from some of the world's leading experts on the 50+ market, including: Adriane Berg, Brent Bouchez, Mark Gaylor, Gary Geyer, Steve Howard, Paul Johnson, Gerry Linda, Theodore Reed, Jerry Shereshewsky, Jane Singer and Dick Stroud, as well as Dr. Harris.
In the first chapter by Gerry Linda, there is discussion about The Nyren Hypothesis – something I never knew existed. (Then again, hypotheses may not exist, since they are by definition hypothetical.) If I told you what it was, I’d have to defend it with footnotes and citations and all sorts of academic rigamarole. You’ll just have to read the book.
And do. Understanding the Boomers and Beyond Market is full of outstanding, easily digestible, practical marketing advice.