21 July 2011

The Best Anti-Aging Products, Services, and Activities: Guaranteed!

I was on the phone the other day with Marilynn Larkin:

imageEditing/writing: all areas, but especially health, wellness, fitness, medical (user-friendly interpretations and practical advice in areas listed above), related technologies, informed consumer.

She was interviewing me for a piece in The Journal on Active Aging®, a publication put out by The International Council on Active Aging:

imageThis burgeoning demographic spent 79 billion dollars in 2009 on products and services that claim to slow the aging process — despite the fact that “most of those products and services don’t deliver what they claim to,” says Colin Milner, CEO of the International Council on Active Aging (ICAA).

A bit more about it all:

The sale of putative anti-aging products such as nutrition, physical fitness, skin care, hormone replacements, vitamins, supplements and herbs is a lucrative global industry, with the US market generating about $50 billion of revenue each year. Medical experts state that the use of such products has not been shown to affect the aging process, and many claims of anti-aging medicine advocates have been roundly criticized by medical experts, including the American Medical Association.

I beg to differ.  There are plenty of anti-aging products, services, and activities that are staggeringly effective.  They stop the aging process almost immediately. 

imageFor example: War, pestilences, diseases, famines, natural disasters, and accidents of all types top the list of anti-aging services and activities.  For fast-acting anti-aging, there are pills and/or herbs.  Try cyanide, hemlock, arsenic.  Some exercises are effective. Jump off a building. If you’re anti-aging, they work!

Of course, not everybody is in favor of anti-agingMany are pro-age.  For them, eating healthy stuff and exercising will probably help (I’ve dabbled in both).  Keeping your brain active is not anti-aging, might even be pro-aging (but don’t count on it).  Some modern medicine and public sanitation are pro-aging.  Other than those – and if you happen to have lucky-ducky genes – that’s about all the help you’ll get.

Unfortunately, there’s not much money to be made with pro-aging – so marketers and advertisers ignore it, preferring to push an anti-aging agenda.

Caveat: Personally, I’m in favor of the anti-aging services provided by this admirable organization. Other than that, keep those anti-aging products and services away from me. The more wrinkles I see, the happier I’ll be.