06 December 2010

Don’t Fear 65 (or Commercial Television)

imageSymetra Financial has a microsite: Don’t Fear 65.  It’s been around for awhile, now has a facelift.

In a couple of online videos, Fred Willard gives tongue-in-cheek advice to his grandson. Willard, as usual, is quite amusing:

I don’t know this for a fact, but it seems as if the campaign is for online consumption only.  It’s linked on a few financial/news web sites, there’s nothing wrong with that – but if the campaign is not on commercial television, hardly anyone will see it. People don’t often click on video commercials, and when they do the spots had better grab them immediately or they’ll be clicked off fast. The Willard spots start slow, take a little while to suck you in.

And … for the umpteenth, umpteenth time:

The Most Effective Marketing/Advertising Model For Reaching Baby Boomers: What is now called traditional advertising pushing you to an age-friendly, informative product/services web site.

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