The National Academy on an Aging Society has selected Advertising to Baby Boomers as a marketing and advertising resource for its organization and members.
Also on the list (scroll to bottom):
Brent Green's Marketing to Leading-Edge Baby Boomers
David Wolfe's Ageless Marketing
Dick Stroud's The 50-Plus Market
Mary Brown/Carol Orsborn's BOOM
Why can't we ALL just get along and share? Baby Boomers aren't limited to one demographic but the media (of which I spent at least half my life a part of) and other bloggers keep making us believe that. What I have to say and what I do is "universal" and "diverse."
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