

One ad, for instance, shows a couple with the husband talking about putting his retirement savings through a "rollover, turnover, whatever."
"The more people talk about their finances, the more successful they are," said Claire Huang, Fidelity's executive vice president for marketing, describing the research.
"The normal financial-services ads show babies, brides, and super-boomers who surf or skydive. We're about just regular people trying to engage in conversations."

Actually, my idea takes their idea to the next level. It'll be interesting (at least for me) to see if this campaign will eventually end up being more or less what I came up with.
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