05 February 2007

Mary Furlong's Turning Silver Into Gold

This week Mary Furlong’s Turning Silver Into Gold: How to Profit in The New Boomer Marketplace will finally be released. I’ve been diving into my Advance Reader Copy over and over for almost a month – mostly because it’s so much fun to paddle and splash around in. This is no dry, static business tome. It churns and whirls.

Mary has put together a book that no one else could have. For over twenty years she’s been deeply immersed in academia, the internet, and the real world of business. Few can claim to be a specialist in all three. Add to this her two-decade+ focus on aging – and now on Baby Boomers. This isn’t a book anyone could just throw together with a bunch of haphazard research and a cavalier keyboard. Mary lives it.

The quick version of what TSIG is: Hundreds of companies targeting Baby Boomers are profiled. If you have any interest in Boomers and business and all the opportunities, this is what you need to read. You’ll find out what’s going on. It’s that simple.

From Kirkus Reviews:
Boomers have concerns and interests including health, investing, entertainment and travel, sexuality, entrepreneurship and technology, religion and spirituality and a vast array of philanthropic and social commitments. The title's silver may mean hair color, but the gold represents wisdom as well as wealth, "and how they will transform their financial worth into good works." … Furlong displays a genuine grasp of boomer sensibilities, especially those of decency and happiness and the common good; when she speaks of value added, it is not just the markup but how the product or service adds to the pleasure of living right and well.
Let me add to the above: Mary has this wonderful egalitarian approach to business. When she talks about companies, small biz entrepreneurs get as much ink as the multi-nationals. In her eyes, they’re equals.

Along with Turning Silver Into Gold, Mary co-sponsors The What's Next Boomer Business Summit – an annual event. This year it’s in Chicago, on March 5th and 6th. She also hosts The $10,000 Boomer Business Plan Competition and Boomer Venture Summit, usually in the early summer. I was at the first of each in 2004 (a combined event), and the Boomer Business Summit in 2006 (where I hosted a table at The Authors' Luncheon). They were all great.

Editorial reviews and more about Mary Furlong's Turning Silver Into Gold on Amazon.com.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.