Nobody Wants a Geezer

I'm not a big promoter of Baby Boomers as victims simply because we're being ignored by most advertising and marketing. The word victim should be used to describe real victims.

But I do think it's dumb (read "bad business") to dismiss such a vital, affluent, and huge consumer demographic.

However, here's a fellow who feels a bit like he's a victim. He says he's not a Baby Boomer - missed it by a few years - but the fact is that the rise of births actually started in 1943. So he's one whether he likes it or not.

B&C Article

Here's a piece I penned for Broadcasting & Cable Magazine -- thanks to Len Stein of Visibility and Editor/Publisher P.J. Bednarski. It's about Baby Boomers and infomercials. Actually, the article is a mini-version of a chapter from my book.

Len is an independent PR professional — and did a great job promoting Advertising to Baby Boomers. Paramount Books is one of his clients. Because of Len, advance reader copies and some first editions are in the right hands -- so we'll see what happens...

(BTW, I didn't come up with the title of the B&C piece. You can talk fast to Baby Boomers. Just make sure to enunciate....)