You Can't Fool Mother Nature. Or Chuck.

How could my silly ego not blog this:

Guess Which Photo Was Retouched?

Read through the comments at Richard Rosenthal's [freaking marketing] Blog.

And visit Amy Dresser's site. We've all seen her work. It's great.

Fun Only

I've been hanging around the web for an eternity. At least it seems so. Since 1994.

In 1995 I was tossing up web pages. In 1996 I was asked to join a community where we all wrote blogs before they were called blogs. Click the thumbnails on the right.

At the time it was a hobby, my biz life being advertising. In 2003 I combined the two - leaving the pure Boomer stuff behind. In 2005 I switched platforms, setting up a standard business blog. And wrote a book.

Sometimes I miss simply pointing people to web sites of interest. So for a change this post is a bit of what I did in the olden days:

The Boomer Capsule is worth a click. There are a bunch of fun flash slide shows, commemorating the years we've lived. At the moment The Boomer Capsule is pure surface. My guess is that it'll go deep soon. Check back in a month or two.

The best place for music: Wolfgang's Vault.

There's been a site up ever since I can remember: HowStuffWorks. I've meandered over there hundreds of times whenever I'm curious about the innards and workings of just about anything in the universe. I chuckled when finding this topic: How Baby Boomers Work. Are we spring-loaded? Affected by the tides? Need batteries?


Mark Middleton and Bill Shafer are finally out of the gate and racing around the track like manic horses in a Tex Avery cartoon. Good for them.

You'll unearth video, radio, all sorts of nuggets at GrowingBolder.com. And some serious pieces. It's a carnival of media - like a web site should be. (And bringing it back to business for a second - you'll also find a few marketing/advertising related Growing Bolder Radio interviews with Marti Barletta and guess who.)

I'll do my best to write about "fun only" sites more often.

ING's "Your Number"

I've always liked the clever ING bench ads. Sometimes they went a bit too far, tried to be too cute – but overall a top-notch campaign.

Their new campaign gives me the heebie-jeebies. It’s pod-people ostentatiously (or obliviously) carrying around large orange numbers signifying what they might need to retire.

First of all, are Baby Boomers retiring? Some are – but most will keep on working and contributing to society. So there really isn’t a Your Number.

The web site is truly yucky. Not only a pain to use (pure flash), it’s slickly condescending. Again – a couple of pod people walk in and start talking at me without my permission (I hate that). The guy stumbles around with his hands in his pockets waiting for me as I stumble around trying to figure out what the hell he wants me to do. It turns out to be not much, really. I’m supposed to type in a few meaningless numbers, answer a few questions. Pretty silly.

And if you click around – all that tiny, wishy-washy, white copy on orange background. (And it's all centered - a huge no-no.) Is it possible to make it any more difficult to read?

The New York Times has a take on it all:

Will baby boomers feel shackled to a bright orange number, dollar sign in front, that represents the often-stressful concept of how hard they must work to maintain their lifestyle in old age? When people watch an older couple tuck themselves into bed with the orange number between them, will they view it as a ball and chain between the sheets?

So does Zac Bissonnette:

I just wonder whether the old financial planning models for baby boomer retirement will work. I can comfortably say that none of the baby boomers I know are planning to retire in the conventional way that their parents did -- golf in Florida. My mother tells me frequently that she plans to work in some capacity for her entire life, and I think many of her contemporaries will do the same, by choice. This is the generation that brought us Woodstock, and I would expect that many will "retire" from their careers to pursue part-time work with a socially-conscious edge. If ballroom dancing and big bands were nostalgic for their parents, this generation may be more inclined toward activism and community service.

NAAS Selects Advertising to Baby Boomers

The National Academy on an Aging Society has selected Advertising to Baby Boomers as a marketing and advertising resource for its organization and members.

Also on the list (scroll to bottom):

Brent Green's Marketing to Leading-Edge Baby Boomers
David Wolfe's Ageless Marketing
Dick Stroud's The 50-Plus Market
Mary Brown/Carol Orsborn's BOOM

wowOwow

Here's something I've been hearing about for awhile - but only in whispers. And it was strange hearing names like Mary Wells, Lesley Stahl, and Liz Smith as wisps, as vapor. Finally - the real virtual thing:

Boldface in Cyberspace: It's a Woman's Domain

The site's five founders, also women of a certain age, are longtime friends and media live-wires: Ms. Evans, formerly the president of Simon & Schuster and an ex-publisher at Random House; Ms. Smith, the gossip columnist; Mary Wells, the advertising executive behind memorable campaigns like "I Love New York"; Peggy Noonan, the political columnist and former presidential speechwriter; and Lesley Stahl, the television news reporter.

But there was no hint (at least for me) of this:

In addition, the founders have signed up some boldface friends to contribute to the site, including Ms. (Candice) Bergen, Joan Juliet Buck, Whoopi Goldberg, Marlo Thomas, Lily Tomlin, Joan Cooney, Judith Martin, Sheila Nevins, Julia Reed and Jane Wagner.

I have no comments about this. Haven't seen it, I'm not the target market. I'll just say it's great that Mary Wells Lawrence is all over it. She's a heroine of mine. I talk about her in my presentations, and often show a famous spot or two that she produced:



Visit wowowow.com.