CMOs/Ad Agencies are sort of getting the message. Not that they quite know what to do with it after getting it, but efforts are being made. What a shock not to be portrayed as sick, daft, vapid, immature or stupid in any of these ads.
Cute, sassy. Not sure why this fellow would make fun of a male teenager with long hair. This ignorance creates a queasy cognizant dissonance for folks fifty to seventy and thereabouts.
Tide Washing Pods:
Not sure why these two have to be retired. They could simply have busy lives, appreciate the convenience. It’s as if the advertisers are embarrassed using older folks in a commercial and feel the need to apologize and explain why. You see, they’re retired. Now it makes sense.
Age-neutral targeting starring Boomers (unlike another one). A simple, clever campaign making everybody aware of T-Mobile’s global coverage plans. I laughed out loud at this one:
Overall, pretty good spots. A few tweaks from some or more older creatives would have helped.