15 November 2010

The Next Phase Of The Web

Interesting tidbit from NPR:

Hmmm. Sounds familiar. From six months ago:

imageWith the exception of the workplace, smartphones (along with iPads and Kindles or something like them) might just make desktops and laptops and the web as we know it obsolete.  If ‘being connected’ mostly means communicating with friends, doing simple search, reading the news - then all that’s really needed is a smartphone…
That silly retronym “traditional advertising” will remain the premiere force for introducing people to a product or service, along with sustaining its shelf life. Television, print, radio, and billboard ads will continue to have the visceral power they’ve always had – if only for their sheer size, simplicity, and cutting-edge audio/visual qualities.  Advertising on smartphones will be considered an annoyance, invasive, and rather dinky – while marketing (coupons on steroids, and more) will flourish and dominate.
If you’re not up on apps …
Smart Phones, iPads, and Baby Boomers
Goodbye, Fancy-Schmancy Web Sites

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