From International Business Times:
Nissan's new green car Leaf eyes baby boomers
By Anil Das
The Nissan Leaf … is a 5-door hatchback electric car made in United States.
The difficulty and complexity of marketing this product is obvious to all. The story evolving will probably be a book someday (whether EVs are a success or a failure).
I’ll highlight only a few avenues Nissan has chosen – ones that directly relate to advertising/marketing and Baby Boomers.
A few pretty good spots so far. One touchy-feely with a cute ending:
And one that does an impressive job explaining what it’s all about in about 30 seconds:
If they’re really targeting Baby Boomers, and/or using forty-five as a median value for an age-neutral campaign – there’s a problem. The Nissan Leaf website is a mess.
The landing page is OK – but once you disappear into the hierarchy (if that’s what it is) you’re dumped into a mushy maze, blinded by blinking, frenetic orbs aping some sort of cloud computer-ish org chart. I’m not sure what it is.
Certainly, this site won’t play well on this field. That’s too bad, because (for the umpteenth time):
The Most Effective Marketing/Advertising Model For Reaching Baby Boomers: What is now called traditional advertising pushing you to an age-friendly, informative product/services web site.
There are a few other issues. I’ll save them for a post later in the week.
Update Oct 27: Nissan Leaf & Baby Boomers (Part II)
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