06 July 2010

A Nod To The Netherlands

A few months ago I changed planes at Schiphol. Tramping around the terminals made me giddy. I wanted to stay. That’s because the last time I was there yours truly and a bunch of us had one of the times of our lives:

image World’s Largest Event For Active ‘50 plussers’
… And with only an hour and a half to goof off we only saw about one-quarter of the exhibits, maybe.  The four of us were racing around.  That’s how big it was. Nobody could see it all in one day.

Martijn de HaasimageThe event keeps getting bigger and bigger.  A report from 50 Plus Beurs 2008

Last week I visited the 50 plus fair in Utrecht (The Netherlands) to have a look at the world biggest event aimed directly at 50-plus consumers. My first emotion was again astonishment over the numbers of the exhibits and people present.

image What this event really is: Hundreds of mini-trade shows open to the public. When I was there about twenty bicycle manufactures had large booths and floor space. Ditto for cars, RVs, motorcycles, cosmetics, clothes, sporting equipment, vacation spots, gardening, cooking, housewares, houses – the list goes on and on.

The information sheet for 50 Plus Beurs 2010 (PDF)


There’s still time to reserve exhibit space or make plans to attend.

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