Tech giants target older buyers - and their cashWhat fresh insight. Here's the pull-quote on the cover of the 1st edition of my book:
"Today's older generation is primed to buy and consume new technologies like no previous group of seniors," says David Kelly, president of technology research company Upside Research.
That's from late 2004.
Even my friend Matt, quoted in the USA Today piece, must be getting tired of saying:
"Any company wanting to grow their business in the next 10 years better have a strategy for marketing to those 50-plus," warns Matt Thornhill, founder of baby-boomer-focused market research company Boomer Project.In 2005 I was a guest on The Advertising Show. You can listen to it - although it's pretty long. What's funny is that someone was on recently and simply repeated everything I said - as if it were all new stuff discovered by his company.
Merely the same old, same old - over and over again.
It's time to move on from the Why to the How. That's what I focus on in my presentations, consulting work - and the revised edition of the book.