The Boomer Project is putting together the "New Rules" conference in Atlanta next month (June 23, 2006).Their very smart move: Along with marketing, advertising, and demographic folk, two people in the media are presenting - Marc Middleton of Growing Bolder and Nancy Fernandez Mills of Boomers! TV.
These two pioneers developing new content for Boomers share their trials and tribulations on attracting advertisers and sponsors. Plus, they'll tell us their secrets on creating "sticky" content to appeal to Boomers today.It's not just about marketing and advertising anymore. The Boomer Project knows this, I've been saying it for years, so has media expert Jon Currie, aging guru Ken Dychtwald, and others.
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