Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
The U.S. Census Bureau has stats about Baby Boomers bundled in a recent special edition of Facts for Features:Staying Young and FitFacts for Features is offered to the press - but anybody can take advantage of the information and downloads.
27,813
Number of fitness and recreation centers nationwide in 2003. These are good places to visit on a regular basis for boomers who are trying to become or stay physically fit.
However, if you must read one article (or another one), read this one. It's by Meg Heckman of the Concord Monitor:When reflecting on their lives thus far, many boomers interviewed invoke the memory of their parents, calling them "the greatest generation" and speaking humbly of their achievements. But they're no less proud of their own very different accomplishments.Now let's put a stopper in it.
Amazon.com has launched a pilot program of blogs by selected authors: Amazon Connect.
