While the world, civilized and otherwise, is headed for certain annihilation, I’m a bit more optimistic about advertising to the 50+ demo.
Marketing folks are starting to catch on, maybe:
Getting to know urban elderly consumers
The elderly haven’t always been a priority for retailers and consumer companies. Yet they present a big opportunity: the demographic could account for more than half of all growth in urban consumption in developed markets in the next 15 years…
And for the last 15 years – but who cares about that.
Human Resources:
Boomerang Boom: More Firms Tapping the Skills of the Recently Retired
By CHRISTOPHER FARRELL
Call them boomerang retirees: people who exit gracefully after their career at a company, then return shortly afterward to work there part time…
Over-50s can adapt to new jobs and technology: research
By Anna Patty
… The survey of 5973 Australians aged 18 and over, conducted by Lonergan Research on behalf of insurance company Apia, found 77 per cent of people over 50 believe their creativity levels increase or stay the same with age…
I’
ve heard this somewhere before. Maybe here:
Human Resources/Brain Power
Wearable Tech:
Why Smart Wearables Needs To Get Smarter: Notable Percentage Of Abandonment Due To Boredom, High Prices
… The reasons stated by them included boredom and the fact that they didn't find them useful…
I’ve heard this somewhere before. Maybe here:
15 October 2015
Baby Boomers Not Wearing Wearables
Never Leave The Hospital! Health Tech Wearables, Implanted Chips
By Chuck Nyren
I'm having issues. I'm worried that the medical industry might want me to worry too much about my health. A little worry is good. But constant worry? It seems as if they want me to think of nothing else but my vital signs for the rest of my life.
Finally Live The Life You've Always Wanted With Wearables!
By Chuck Nyren
… Along with Google Glasses, you'll also be wearing Google Nose and Google Mouth.
Making Sense, Finally:
Turning Ad Dollars Into Pennies
(You’ll have to scroll a bit for the next one)
TV’s resurgence gathers pace
…Much has been written about the surging popularity of online video at the expense of more traditional media, yet in 2016 we have seen many online brands invest heavily in television content and advertising…
So after the polar ice melts, and there’s WWIII, advertising and marketing might end up in better shape this year.
