05 May 2015

Sounds Vaguely Familiar…

A handful of familiars:  

Boomers Flock to Niche Retirement Communities
by Daniel Bortz
Stargazers, equestrians, and hippies find like-minded friends and age together.

http://www.usnews.com/static/images/homepage-logo.pngRetirement communities aren't just geared toward golfers and pool loungers anymore. Niche retirement communities are on the rise… "Retirees want more choices," Carle explains. "When you have 78 million baby boomers, they have a lot of expectations with retirement."

How Baby Boomers Are Creating Their Own Retirement Communities
by Teresa Mears

From my book Advertising to Baby Boomers © 2005, 2007:

book excerpt

Also culled from the book, and a PDF download:

Chapter Four: Give Boomers Room for Choices
….When developing or molding a community for Baby Boomers, start with the concept of ―neutral. Do not confuse this with ―sameness. For example, when designing an indoor community space, do not assume that it will be used mostly for Bingo. Fashion it with flexibility so that it may be used for almost anything...

The Name Game:

Redefining Senior Living For Boomers Through The NameStorm Project

From my book ©2005, 2007:

… The common term used for such places is “Planned Communities.” However, when presenting planned communities to the public, Baby Boomers could wince at the concept. You know it’s planned, we know it’s planned (What else could it be?)—but “planned” may sound too restrictive to Boomers. We don’t like the idea of anything planned. We want to do it ourselves, construct our own lives. Let us sustain the illusion, or a partial illusion: communities are not planned. We do not want to live in prefab theme parks …

Twitterdum & Twitterdee:

Twitter at the Crossroads
by David Auerbach
image… Twitter as we know it is over. While the early release of ugly revenue numbers sent the company’s stock spiraling Tuesday, the actual quarterly earnings report that followed that afternoon was even worse.

From September 2012:

Twitter & Advertising
Twitter is a fascinating phenomenon, has worldwide cultural and political influence … and will be around for quite some time.

But it is not an advertising platform. How Twitter will eventually support itself, who knows.  Maybe some sort of underwriting.

The mobile/social media soothsayers will have you believe that there is this unknown, magical mode of persuasion that has never been thought of before – and will reveal itself any day now. 

If you believe that, I have a Blackberry in Brooklyn I want to sell you.

From NPR:

For Advertisers, Baby Boomers Are A Market Hiding In Plain Sight
NPRBaby boomers account for about half of all consumer spending, yet only 10 percent of marketing dollars are aimed their way.

What to link to?  Everything I’ve been screaming about for years and years (as have others).