21 January 2013

A Guide for the Perplexed

CVRCompEven a lowly advertising creative-author-consultant-speaker-gadfly can’t always keep up with everything said about him on the web.

Something I missed from 2006 - a review of my 2005 book in a report by The Institute For The Future’s Richard Adler for AARP:

Aging Baby Boomers: A Guide for the Perplexed (PDF)
Nyren indicts the advertising industry for remaining fixated on allure of the “youth culture” and losing interest in Boomers, even though they still represent an extremely large and dynamic market.

The industry is still fixated…

A belated thanks, Richard!