My previous post:
While banging it out I began thinking about commercials that have stuck with me through the years. They’re not necessarily the best or most famous – simply ones I loved, knocked me out.
Although the advertising revolution was well under way by 1965, I remember first seeing this commercial (I’m fourteen) and just going batty. I had no idea what I was watching. No commercial before had ever started and continued non-stop as a montage. Every image was memorable. Montages of any sort weren’t really used much on television – in commercials or programs:
Volkswagen Ads. There were so many. A great mini-doc:
The VW spot I went nutty over was for the Bus/Station Wagon. I swear I remember it being a minute long. An old couple is walking down a residential city street, looking for an address. They find it, walk up a few flights of stairs, then ...
Stone-faced absurdity. I’d never seen anything like it in a commercial. The actress playing the mother makes it all work.
Special effects. They’re all over the screen today. In the 1960s this was about as good as it got:
How about a spot whose sole purpose was not to use special effects? Talk about thrills and chills…
There is no ‘greatest commercial ever’ – except, of course, the Volkswagen Snow-Plow commercial:
My favorite greatest commercial ever:
Simple message: FedEx=Fast.
