Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

25 April 2012

Mad Men Redux

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It’s back after a long hiatus.  My thoughts about the show a few years ago: 06 August 2008 Mad Men … As as a rule I’m not a big soap oper...
19 April 2012

Forever Young & Top Ten Secret Facts About Advertising

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A couple of short videos worth your time: Carol Orsborn takes AARP Magazine and rips it to shreds.  Actually, she doesn’t – but I didn’t d...
09 April 2012

I don't need it, but I'll try it on for charity.

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A critique of the new Kimberly-Clark Depend® campaign.  Thirteen minutes: Or click here for the bigger but fuzzier screen version . Links ...
28 March 2012

Leafing Through The Ether

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I try to spend an hour or so a week leafing through the ether in search of something new to write about. I’m rarely successful. Everything i...
20 March 2012

The kids are alright.

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The Generation Bashers are back .  OK, they never left.  A bit of history: Me vs. We   11 February 2008 Baby Boomers were stigmatized whe...
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