09 April 2012

I don't need it, but I'll try it on for charity.

A critique of the new Kimberly-Clark Depend® campaign.  Thirteen minutes:

Or click here for the bigger but fuzzier screen version.

Links:

A Young Spin on Incontinence, in Spots Skirting Images of Aging (New York Times)

Adult Underwear No Longer Being Given the Silent Treatment (Dallas Morning News via Third Age)

Why couldn’t it have been…?

Depend.com