Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

29 December 2021

Two Old Guys Talk About A Sneaker

The Key to Marketing to Older People? Don’t Say ‘Old.’ New York Times By Corinne Purtill Dec. 8, 2021 … In ...

12 September 2021

“Where’s the beef?”

An excellent, down-to-earth interview with Dr. Ken Dychtwald from last year: 24 September 2020 Growing Bolder & Ken Dych...

19 August 2021

Models! Old Models! Old Beautiful Models!

Yours Truly doesn’t need much coaxing to blog about beautiful models. I’ve been doing it for years and years: 21 FEBRUARY 2007 D...

07 June 2021

More Housing No News News

Forbes has a brand-new article about housing us old seasoned folk: Hey Senior Living Pros: Boomers Don’t Want Your Old, Tired Communi...

20 May 2021

Busting The Myth-Busters

I’m on the list . About two-dozen show up every week. Sometimes more. That doesn’t make me special by any standards. Press Releases are l...

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