Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

04 March 2021

Why is advertising so unpopular?

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Bob Hoffman tipped me off in a tweet : Here's something rare: Intelligent people talking about advertising. (@AdContrarian) March 4, 2...
03 February 2021

Walk On By

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It’s difficult to get a grip on the real world, just as difficult getting a grip on the advertising/marketing world. Everything is slippery....
18 January 2021

What’s happening and what’ll probably happen.

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How do you write about advertising with all the nuttiness going on in the real world? At the moment, I’m trying to find a place to get a sho...
07 December 2020

A Slightly Too Soon Look Back On 2020

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It’s a bit premature, taking a backwards look at 2020 – but everybody wants it over NOW. I’m just like everybody. In January yours truly pre...
30 October 2020

Those Irrepressible Boomers

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Disclaimer : Nothing much about advertising . I just can’t get all hot ’n bothered by all this pro/anti Boomer stuff. I remember not caring ...
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