Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

30 October 2020

Those Irrepressible Boomers

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Disclaimer : Nothing much about advertising . I just can’t get all hot ’n bothered by all this pro/anti Boomer stuff. I remember not caring ...
24 September 2020

Growing Bolder & Ken Dychtwald

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Virtual friend Marc Middleton and his crew have been producing Growing Bolder for …. Well, he was just a young whippersnapper when it all...
23 September 2020

Do you want to feel old?

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I’ve been writing about ageism for decades – even before I knew there was a term for it.  Apparently, I was behind the curve. Ageism was ...
29 July 2020

Back

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Where have I been? Like most, Yours Truly has been self-isolating and pretending I’m working. Advertising to Baby Boomers . For some reason,...
18 March 2020

Advertising to Yolds

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That’s what many of us are now. Young-Olds – or Yolds.  Hey, it could’ve been even sillier: Old-Youngs – or Oyoungs. The decade of the ...
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