Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

29 July 2020

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Where have I been? Like most, Yours Truly has been self-isolating and pretending I’m working. Advertising to Baby Boomers . For some reason,...
18 March 2020

Advertising to Yolds

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That’s what many of us are now. Young-Olds – or Yolds.  Hey, it could’ve been even sillier: Old-Youngs – or Oyoungs. The decade of the ...
18 February 2020

Another Dumb Article: Boomer Big Data

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Echoing a previous post: 17 APRIL 2019 No News News & Fake News I’m not linking to any more dumb articles… It’s amazing how many data f...
04 February 2020

Communities for Boomers

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The elder-centric housing industry is about to explode every which way. My tongue-in-cheek take on it: 03 December 2018 Where are old peopl...
17 January 2020

2020: The Year of Tech

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A new year. A new decade. Nothing new. But here’s my prediction: It’ll be The Year of Tech . Keep Older Adults at Top of Mind, AARP CEO Urge...
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