Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

17 January 2020

2020: The Year of Tech

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A new year. A new decade. Nothing new. But here’s my prediction: It’ll be The Year of Tech . Keep Older Adults at Top of Mind, AARP CEO Urge...
23 December 2019

End Of Year Links: 2019

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I’m just so tired. Probably of politics. So this last post of the year is going to be snooze-worthy. There’s no energy left. Most popular po...
26 November 2019

People hate ads.

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* The following post is about advertising to baby boomers . A shocking research report featured in The New York Times: The Advertising I...
22 October 2019

Jumping On The Bandwagon

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Cindy Gallop hops on: Disrupting Ageism in Advertising By Grace Birnstengel This outspoken 2019 Influencer in Aging has a few choice w...
24 September 2019

Another Dumb Article

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Dilemma. For years I’ve blogged about no news news . One of too many posts: 16 NOVEMBER 2015 The Déjà Vu No New News It’s always a trea...
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