Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

17 May 2019

We’ve done that already.

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I keep hearing that the internet is ruining our attention spans. I’m starting to believe it. I can easily get through a book, a TV show, a m...
17 April 2019

No News News & Fake News

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I’m not linking to any more dumb articles. Or fake news. Fake news to me can be broken up into two categories: News that’s half-fake a...
14 March 2019

Goings On About Town

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For years I’ve been championing the marketing and advertising of normal everyday products to Baby Boomers: Boomer Backlash II If every ti...
15 February 2019

Reefer Madness Redux

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First post: 22 June 2018 Reefer Madness … If I listed all of marijuana’s claims – valid, maybe valid, yet-to-be-determined, complete poppyc...
07 January 2019

2019: The Year of No Predictions

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Last year there was a prediction. It was a pretty good one, coming true over and over again: 02 JULY 2018 The Year Of Big Gets Bigger Nostra...
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