Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

15 February 2019

Reefer Madness Redux

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First post: 22 June 2018 Reefer Madness … If I listed all of marijuana’s claims – valid, maybe valid, yet-to-be-determined, complete poppyc...
07 January 2019

2019: The Year of No Predictions

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Last year there was a prediction. It was a pretty good one, coming true over and over again: 02 JULY 2018 The Year Of Big Gets Bigger Nostra...
12 December 2018

End Of Year Links

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A random collection of links I didn’t use in any posts this year but were worth a bookmark or I thought so at the time. Not necessarily adve...
03 December 2018

Where are old people going to live?

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It used to be that old people lived wherever they lived – and that was that. Beginning a century or so ago you could move into a retirement ...
16 November 2018

Hallmark Moment Syndrome

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Whoops. Chuck got sucked into a sappy Christmas commercial. Let's hope it's not some new chronic condition (known in psychology jour...
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