Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

16 November 2018

Hallmark Moment Syndrome

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Whoops. Chuck got sucked into a sappy Christmas commercial. Let's hope it's not some new chronic condition (known in psychology jour...
06 November 2018

Knock The Vote

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Today is voting day. I decided to wait until the whole mess was (almost) over before blogging this spot: Many folks are upset about it. I ...
09 October 2018

AARP & NostraChuckus

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It’s been a banner year for NostraChuckus , famed Soothsayer of The Mundane and The Obvious.  However, even he could not have predicted such...
19 September 2018

NostraChuckus’ Crystal Ball of Common Sense vs. Apple Watch

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A quick comparison of NostraChuckus’ Crystal Ball of Common Sense and the new Apple Watch : Our Pick : NostraChuckus’ Crystal Ball of Comm...
11 September 2018

From The Nothing New Dept : Retail’s New Niche

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Retail's new niche: Aging baby boomers The number of senior citizens in the United States is expected to nearly double by 2050, creating...
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