Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

09 October 2018

AARP & NostraChuckus

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It’s been a banner year for NostraChuckus , famed Soothsayer of The Mundane and The Obvious.  However, even he could not have predicted such...
19 September 2018

NostraChuckus’ Crystal Ball of Common Sense vs. Apple Watch

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A quick comparison of NostraChuckus’ Crystal Ball of Common Sense and the new Apple Watch : Our Pick : NostraChuckus’ Crystal Ball of Comm...
11 September 2018

From The Nothing New Dept : Retail’s New Niche

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Retail's new niche: Aging baby boomers The number of senior citizens in the United States is expected to nearly double by 2050, creating...
08 August 2018

TV Spots I Remember

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My previous post: 28 or 52 or 103 Things Only Baby Boomers Remember   While banging it out I began thinking about commercials that have stuc...
23 July 2018

28 or 52 or 103 Things Only Baby Boomers Remember

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There are hundreds of lists of things only Baby Boomers will remember. I stumble upon a new one every month or so. The latest one from Good ...
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