Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

31 May 2018

Smart Bathrooms

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Now everything is smart. Even bathrooms. Even everything in bathrooms. There are smart showers, smart tubs, smart toilets, smart sinks, smar...
18 May 2018

The more things stay the same…

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A long time ago I wrote a book. When it was published, I read it. I was shocked. I had no idea that I’d written a book about Human Resource...
04 May 2018

Banner Blindness

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It’s a type of blindness you welcome. Often after googling something, finding the info you’re looking for on a webpage can be as frustrating...
25 April 2018

Women Redux

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It’s been only a few months since I blogged about the power and influence of women: 21 February 2018 Women … Ten, twelve years ago there wer...
15 April 2018

Generations Make Better Decisions Together

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That’s what a blogger for Forbes tells us: Future Of Work: Research Shows Millennials, Gen Xers And Baby Boomers Make Better Decisions Toge...
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