Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

25 April 2018

Women Redux

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It’s been only a few months since I blogged about the power and influence of women: 21 February 2018 Women … Ten, twelve years ago there wer...
15 April 2018

Generations Make Better Decisions Together

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That’s what a blogger for Forbes tells us: Future Of Work: Research Shows Millennials, Gen Xers And Baby Boomers Make Better Decisions Toge...
02 April 2018

Wearables, Home Monitors

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A short video popped up on one of my feeds. It’s from the UK, is a few years old - but I’d never seen it: I liked it, sent links to a few ...
26 March 2018

NostraChuckus’ Crystal Ball of Common Sense has spot-on prognosticated what would come true in 2018

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It’s still March and already NostraChuckus’ Crystal Ball of Common Sense has spot-on prognosticated what would come true in 2018: 09 Januar...
21 March 2018

Mark Ritson

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Mark Ritson is a fun fellow. And a troublemaker. I like him. I don’t follow him on Twitter (actually, I do now, just clicked follow as I w...
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