Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

26 March 2018

NostraChuckus’ Crystal Ball of Common Sense has spot-on prognosticated what would come true in 2018

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It’s still March and already NostraChuckus’ Crystal Ball of Common Sense has spot-on prognosticated what would come true in 2018: 09 Januar...
21 March 2018

Mark Ritson

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Mark Ritson is a fun fellow. And a troublemaker. I like him. I don’t follow him on Twitter (actually, I do now, just clicked follow as I w...
16 March 2018

Joining Forces with Boomer/neXt

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You will now encounter my beaming countenance on The  Boomer/neXt site (it’ll take a few scrolls): Consultant Team With offices in Boulder,...
12 March 2018

Even Another Pointless Press Release

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I keep getting them. Hundreds a week. Here’s one from a few months ago: 12 December 2017 Another Pointless Press Release … What’s not ment...
09 March 2018

Helen Mirren

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I hate it when I love someone everybody else loves. I feel like I’m just a boring, average, celebrity-obsessed dunderhead. But I do love Hel...
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