Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

26 February 2018

Automobiles

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We still buy them, we still want to know all about them before we buy them. A few posts ago: 13 December 2017 We’re always sick. … I google...
21 February 2018

Women

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Let me get this out of the way… I love older women: Going Nutty Over Older Women’s Bodies (Huffpost) … With younger bodies ... they’re the...
05 February 2018

Super Bowl 2018

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There are never too many news articles, blog posts, and podcasts about Super Bowl commercials right after the Super Bowl. Except for today. ...
09 January 2018

2018: The Year of Big

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That’s my prediction. Advertisers will finally follow simple common sense, something a certain seer has been urging for years: 18 April 2011...
19 December 2017

What a year.

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Not for advertising but for everything else. In my corner of the ether, no progress by ad agencies targeting this unwieldy, diverse demograp...
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