Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

09 January 2018

2018: The Year of Big

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That’s my prediction. Advertisers will finally follow simple common sense, something a certain seer has been urging for years: 18 April 2011...
19 December 2017

What a year.

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Not for advertising but for everything else. In my corner of the ether, no progress by ad agencies targeting this unwieldy, diverse demograp...
13 December 2017

We’re always sick.

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No matter what the product or service, when Mad Ave tries to ‘reach’ us we’re always sick.  Or something’s horribly wrong.  Even if they wan...
12 December 2017

Another Pointless Press Release

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I read a press release the other day that was a mix of silly and pointless. A few news sites picked it up and fashioned their own versions. ...
02 December 2017

Joseph Coughlin: The Longevity Economy

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"Old age (as a concept) is made up. Most of it was invented by human beings for short-term, human purposes over the past century and a ...
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