Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

30 October 2017

They Laughed When I Sat Down To Write Long Copy…

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Tweet/retweet from Kevin Lavery : The Sell! Sell! Blog by Richard Shotton … It reminded me of one of my favourite quotes, from Howard Gossag...
25 October 2017

The Press Release Parade: Halloween Personality Profiling

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Has it been this long?  28 July 2011 The Press Release Parade I’m on the list . That doesn’t make me special by any standards. Press Releas...
17 October 2017

NostraChuckus Scoops The New York Times.

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Famed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications. Almost ever...
10 October 2017

The Pitfalls Of Social Media Advertising

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Tony Mariani tipped me off with a tweet: The Pitfalls Of Social Media Advertising ( and LISTEN to it – it’s only 3 minutes long ) Many com...
07 September 2017

Even More Some of The News That’s Fit to Print

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Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … N...
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