Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

01 May 2017

Brain Games or Mind Games?

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More bad news for brain games: Think brain games make you smarter? Think again, researchers say Brain games marketed by the billion-dollar...
07 April 2017

Much More Some of The News That’s Fit To Print

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Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … ...
15 March 2017

Something Old, Something Old, Something Borrowed, Something Old

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Actually, everything in this post is old and borrowed. Has wearable tech had its day? By Zoe Kleinman Technology reporter, BBC News This t...
15 February 2017

The Age of Portmanteau

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If I may coin a phrase, we’re living in the Age of Portmanteau , what with Bromance, Sexting, Frankenfood, and dozens of other blends bandie...
01 February 2017

Black Ops Advertising by Mara Einstein

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I blogged this book already – without reading it.  Now I’ve read it. Good one, recommended if you don’t mind getting sick to your stomach....
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