Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

15 March 2017

Something Old, Something Old, Something Borrowed, Something Old

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Actually, everything in this post is old and borrowed. Has wearable tech had its day? By Zoe Kleinman Technology reporter, BBC News This t...
15 February 2017

The Age of Portmanteau

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If I may coin a phrase, we’re living in the Age of Portmanteau , what with Bromance, Sexting, Frankenfood, and dozens of other blends bandie...
01 February 2017

Black Ops Advertising by Mara Einstein

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I blogged this book already – without reading it.  Now I’ve read it. Good one, recommended if you don’t mind getting sick to your stomach....
25 January 2017

The More Things Stay The Same, The More They Stay The Same

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In this topsy-turvy world where there are boggling upheavals every 5-minute news cycle, it’s comforting to know that some things will always...
04 January 2017

Where we might be headed in 2017.

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While the world, civilized and otherwise, is headed for certain annihilation, I’m a bit more optimistic about advertising to the 50+ demo. ...
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