Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

25 January 2017

The More Things Stay The Same, The More They Stay The Same

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In this topsy-turvy world where there are boggling upheavals every 5-minute news cycle, it’s comforting to know that some things will always...
04 January 2017

Where we might be headed in 2017.

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While the world, civilized and otherwise, is headed for certain annihilation, I’m a bit more optimistic about advertising to the 50+ demo. ...
13 December 2016

Recap 2016: Advertising to Baby Boomers

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The year began with folks playing games with our brains: 06 January 2016 Brain Games: Hocus-Pocus Hyperbole Looks like a not-so-bright com...
29 November 2016

Digital Ad Shenanigans: The Academic Edition

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Not too long ago: 03 October 2016 Digital Ad Shenanigans It’s been a bad week or so for online advertising foolishness and chicanery. No b...
04 November 2016

Even More Some of The News That’s Fit to Print

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Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … ...
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